Newark's Serta® Sleep Center & Furniture Store

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Come Visit Our Superstore!

Conveniently located in the town of Newark, NY on Route 31 we are easily accessible from Sodus to Geneva, and from Lyons to Rochester.

 

Store Hours:

M-F:10:00 - 8:00

Sat: 10:00 - 5:00

Sun: 12:00 - 5:00

 

Give us a call: (315) 331-3800

Or stop by:

224 E. Union Street (Rt. 31)

Newark, NY 14513

 

Click here for map

Our Store

 

We want you to enjoy the best possible shopping experience with us. We believe the quality of our Serta line of mattresses and our large variety of household furniture speak for themselves, with a properly educated consumer. Here is some information we hope will help prepare you for your shopping experience with us.

 

Store Hours:

M-F:10:00 - 8:00

Sat: 10:00 - 5:00

Sun: 12:00 - 5:00

 

Choosing the Right Mattress

How can you determine if your mattress needs replacing? The Better Sleep Council (USA) provides this "ABC" checklist:

 

Age:

Studies show that a mattress and foundation provide optimum service for about 8-10 years of nightly use.

Beauty:

Is your mattress marred by soils, stains, tears or uneven surfaces and sagging spots? Poor appearance generally indicates poor performance.

Comfort:

Lie down and concentrate on the feel of your mattress. If you find it difficult to gauge its comfort level, visit a local bedding or department store to see how a new, good-quality bed feels. Advancements in bedding technology have made today's beds more comfortable and supportive than new beds were a decade ago.

 

SHOPPING CHECKLIST

When shopping for a new mattress, your goal is to find a sleep set that will offer you the most comfort, support and value within your budget.

Use our Mattress Shopping Checklist to make sure you choose a mattress that works for you.

  • Comfort - The old thinking was that beds had to be hard to be good for your back. The truth is that the modern foams and fibres used in today's premium mattresses actually enhance the support of the mattress, and are more comfortable as well. But the best way to find out if a mattress is comfortable to you is to try it out in the store.

  • Support - The best mattress for your back is one that supports your spine at all points while allowing it to maintain its natural alignment. The thickness of the coil wire in the innerspring and the number of coils determine the surface coverage and support the mattress will offer you.
     

  • Durability - Today's sleep sets are more durable than ever before. But it's important to remember that mattresses today are designed as a set. Together, a new mattress and foundation will provide the best sleep set performance.
     

  • Size - Considering that most people sleep better when a partner doesn't crowd them, you should buy the largest size mattress that fits in your bedroom and your budget.
     

  • Warranty - Always make sure that your new sleep set comes with a warranty that protects you against manufacturer defects. All Serta Perfect Sleeper, Perfect Night, BodyPillow and Kids products are covered by a 10 year guarantee.
     

  • Ask Questions - If you become confused about a mattress, ask a retail sales consultant or contact Serta to find an answer.
     

  • Time - You spend one third of your life in bed, so commit some time to shopping for your new mattress. A little research about the features and benefits available in your price range is an investment in the quality of your sleep for years to come.
     

  • Pretend the mattress is in your bedroom - Don't just sit on the bed. Lie down. Wear comfortable clothes and shoes you can easily slip off. Lie down in your normal sleep position, close your eyes, and shut out the world. Don't let the salesperson rush you, and don't feel self-conscious. Relax, and give yourself a few minutes on each bed before moving on. If you sleep with a partner make sure you are both involved in the selection process.
     

  • Bigger is better - Choose a bed about 6" or 15cm longer than you are. If you sleep with a partner, don't settle for anything smaller than queen-size. Sleepers turn between 40-60 times a night, and we need room to move about freely so we don't awaken.

New Mattress Tips

You’ve Just Bought Your New Mattress Ensemble — Now What?

Top 10 Tips
Let’s say you’ve just bought your new mattress ensemble, and you feel you’ve made the right choice. Congratulations! Now, on to the next part of the process. Consider the following top 10 tips from your friends at Serta:

 

1.

Expect some sort of adjustment period. After all those years on the old bed, you may need some time to get used to the “feel” of the new set — just as you might expect with new shoes. It may take you a week or so — or, it could be as short as the time it takes you to fall asleep the first night.

2.

Remember, your comfort layers will probably “give” a little. Today’s resilient mattress materials are designed to conform to a sleeper’s individual contours. This can create normal body impressions. You can reduce them by rotating (not flipping) your mattress as needed — whether it’s one-sided or two-sided.

3.

Don’t forget the matching foundation. Today’s mattresses use a matching foundation built to provide proper support and durability. Putting a new mattress on an old foundation has two drawbacks:
(1) the “feel” you bought in the store won’t be there when you get home, and
(2) your new mattress will probably sag or wear sooner. Therefore, your bed won’t perform as well, and your warranty may be invalid.

4.

Flex, yes. But that’s about it. You can flex a mattress a little to go through doorways, but it can never be folded, curled or sharply bent. Such actions can damage the innerspring, cause comfort layers to shift and create an uneven sleeping surface.

5.

Carry your mattress upright. It’s easier to handle and less likely to damage the mattress.

6.

Let your mattress breathe. A new mattress has been wrapped in plastic and needs a little time to air out before you put the sheets on. Take the plastic wrapping off the mattress and lean your new bed up against the wall to air it all the way around.

7.

Handles. If your new mattress ensemble has handles, never use them to support the full weight of the mattress. Handles are designed to help position the mattress on the base.

8.

Protect your new possession. You will use your mattress ensemble more than any other furniture in your home, so protect it. You may even want to vacuum it once a year. Keep your bed clean and dry, and always use a mattress protector. It’s best not to stand or jump on your mattress — the point is to sleep on it. Treat spills and stains as soon as possible. Gently scrape away any soil or absorb any liquid from the surface of the fabric. Use luke warm soapy water as a general cleaning agent. Test on concealed area for effect before proceeding. To remove the residue of the spill, apply an appropriate cleaning agent, strictly following the instructions. Don’t saturate the fabric or interior with water or other cleaning liquids. Don’t use dishwashing or laundry detergents or scrub with a brush. Dry thoroughly in shade, away from direct heat.

9.

Size up the sheets. If you have selected a thicker mattress, check out your sheets. Will they fit the new bed? If not, you may need deep-pocket sheets, which have been designed for extra thick and pillow top beds.

10.

Tighten the legs and castors. After 4-6 weeks the whole system has settled. The legs and castors on your new sleep system may need to be tightened to adjust to the settling. You should check and tighten the legs and castors every 6 months

 

There is an 11th tip, too, that we’ve saved for last. (It would have saved the Serta Counting Sheep a lot of aggravation, had they paid attention to it)

 

11.

Keep that law tag on at the end of the mattress! If you tear it off, you won’t land in jail. But the tag has important manufacturing information about your mattress, and it reinforces your warranty rights.

 

 

HOW TO TURN YOUR MATTRESS

Instructions for both Single & Double sided mattresses:

 

Single Sided: These mattresses are designed to be used on one side only. They must be rotated from end to end only. Rotate every 2 weeks for the first 4 months then 3 monthly thereafter. (Refer to picture 1)

 

Double Sided: A double sided mattress should be rotated from end to end every time.

Alternate times the mattress should be both rotated and turned over as per instructions below. This will even out the wear. Perform this process every 2 weeks for the first 4 months then 3 monthly thereafter. Avoid possible injury! Do not try to turn & rotate an awkward mattress on your own!

 

 

 

© 2007 Rider's Geneva Furniture Corp. All rights reserved.

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